The announcement today by Prime Minister Julia Gillard (@juliagillard) that the next Federal election will be held on September 14 has sent waves of wonder through the business community. Why announce it eight months out? How many months of political ads and door stop interviews do we really need to be exposed to?
But if you set the political agenda aside for a moment, the announcement is really just like a small business letting their customers in on their strategic plan. Most of us wouldn't do it. But why not?
Strategic planning is all about considering the big picture, knowing where you want your business to go and how this all fits together.
Just like an election announcement, it needs to be articulated by the business owner. The question is, would it hurt if your customers knew what you wanted to achieve out of your small business?
Why not make today's election news a good excuse to start having some strategic conversations with your customers? Find out exactly what it is that they want, why they want it, how you can better deliver on their expectations. Then take a good look at your competition.
Having a few strategic conversations might just help you pip the opposition at the post on polling day!
Margie
Tuesday, January 29, 2013
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