Tuesday, May 18, 2010

Top tips for networking

There are lots of ideas out there on how to make the most of networking events. In fact, as I was about to post this blog, ChefMumu had a great Twitter on the subject at http://twitpic.com/1p156e

Adding to this is the fact that, for me, networking is also about developing relationships and opening your small business, and yourself, up to opportunities. To do this, go in to an event with one question top of mind: How can I help the person I'm speaking with?

But remember, every networking event is an investment in your time and money.

Don't waste either your time or your money by talking to just one person, or sticking next to someone you already know. The idea is to talk to lots of people at an event and pick up general and specific market intelligence that could benefit your business. Otherwise, why are you there?

Collect as much information as you can, and the contact details of every person you speak with. Then, after the event, you'll have a reason to reconnect. It might be as simple as pointing them in the direction of something interesting you've read online that will help them.

Call it your right-time, right-place strategy. Look at networking as an investment in your future business and you'll get the most out of every event.

Every time!

Margie

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