Successful small businesses know exactly where they want their businesses to go and how they’ll get there. From the word go they have a roadmap. Then it's something they continuelly revisit, dodging roadblocks and finding shortcuts along the way.
It doesn’t have to be a convoluted process, but you do have to set aside time to actually think about where your business is going, and if you're happy with the direction.
How do you start? A good place is to ask yourself some key questions:
1. Who are my customers?
2. What products or services do they want to buy and what are my competitors offering?
3. When do they want these products or services: daily, weekly, monthly, seasonally or yearly?
4. Where are my customers located?
5. Why would they buy these products or services?
6. How do I deliver on my customers’ expectations?
Answer these questions and you’ll have a better grasp on exactly what your business is, and where you want it to go.
Enjoy the ride!
Margie
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