Tuesday, June 8, 2010

Success strategy #1: Think through your journey

Successful small businesses know exactly where they want their businesses to go and how they’ll get there. From the word go they have a roadmap. Then it's something they continuelly revisit, dodging roadblocks and finding shortcuts along the way.

It doesn’t have to be a convoluted process, but you do have to set aside time to actually think about where your business is going, and if you're happy with the direction.

How do you start? A good place is to ask yourself some key questions:

1. Who are my customers?

2. What products or services do they want to buy and what are my competitors offering?

3. When do they want these products or services: daily, weekly, monthly, seasonally or yearly?

4. Where are my customers located?

5. Why would they buy these products or services?

6. How do I deliver on my customers’ expectations?

Answer these questions and you’ll have a better grasp on exactly what your business is, and where you want it to go.

Enjoy the ride!

Margie

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